Understanding the Difference Between UX vs. UI and Why They Should Be Combined Together in Web Design

If you’re looking to launch a new website project, you will want to understand the differences between UX vs. UI. Both of these terms reflect different, yet important, facets that make for a top notch website, which site visitors deem useful and likable.

What Is UX?

UX,by definition, according to Mark Hassenzahl’s:User Experience and Experience Design, is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.

To build on the above noted definition and to provide better clarity on what user experience is, consider UX as involving the following:

•Development and enhancement of high-quality interaction between site users and all features of a company
•Strong focus on the processes and sequence of actions site users need to follow, in order to get the information they want.
•The research and analysis on the thought processes, emotions and overall impressions which are evoked when users are executing website tasks

What Is UI?

UI, by definition, according to Usability.gov, UI focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.

To build on the above noted definition and to provide better clarity on what user interface is, consider UI as involving the following:

•Incorporating company branding with product interfaces that work to enhance the user’s experience
•The processes involved with designing an interface that will provide intuitive interactive elements,that aid in helping users complete site tasks
•Strong focus on visual presentation of interface and the functionality of interactivity between interface and user

When tackling your next website project, you will want to incorporate both UX and UI, as they are both crucial components to designing a high quality website that meets the needs of modern users, and your business.