Searching for Trust: How Web Development Can Make Your Brand Count
How Searchable is Your Brand?
Drupal website, Canada is committed to the ongoing maintenance of our client websites. Many factors go into the placement of a website in a search. It can vary depending on the location of your connection, your search history and your search account. The geographic location of the connection will effect where your website appears in organic search results, in local listings and in Adwords.
How searchable your site is may depend on its size. Results may vary based on the number of pages available for Google to identify and how often the pages are updated. The more static a website the more likely it is to fall in results. Drupal website, Canada understands that keeping a website dynamic requires it to produce content on a regular and ongoing basis.
What Kind of Content Can You Exploit?
You need to identify types of content which are related to your business and feature it on your site. This is called content marketing. This is the process by which a website publishes articles and editorials in order to optimize keywords and make a website more visible to traffic. This kind of content can be published on a dedicated blog and/or disseminated in bite-size forms through other platforms. These other platforms may be social media sites. They may be blog forums. They may be dedicated industry sites.
Just as your main website needs to be monitored and updated with content, the platforms external to your site need relentless and regular engagement. Drupal Canada has learnt that passive engagement with social media is not enough. A business needs to actively engage and receive feedback. It needs to foster and sustain trust.
How Can You Build Trust in Your Online Brand?
The gravitational field of trust must be built around the brand itself. The brand must be at the centre of everything. It must be at the heart of any SEO strategy. Make sure you prioritize the links which tell the story of your brand!
Make sure that your site exudes transparency. Don’t ever give the impression that you’re holding something back. Research shows that customers (and other businesses) like to see a clear company address and a clear company description. Your geographical location cannot be underestimated. Discriminating as it may seem, some locations will seem more trustworthy than others. Another tactic is to include photos and professional information about your key staff. This is a great way of personalizing your company.
Drupal Canada will build and optimize your website to maximize the visibility and integrity of your brand. They will ensure that your business achieves an online presence which in non-disruptive, fully dynamic and completely trustworthy.