Instant Consumption : Keeping Pace with Your Target Market

What kind of first impression do you make?

If you have ever had to stand in front of a seed investor and pitch a business venture, you know quite well how important it is to make a big impact fast. We all appreciate this from small experiences in our daily lives. We make judgments on other people and other people make judgments on us. And those judgments occur fast. They occur in milliseconds. How much time do you have to impress somebody when they land on your website?

 The answer to that, they say, is “Six seconds.” That’s it. That’s how long you have to articulate what your site is about, what it does and how it does it! That’s your whole value proposition. Ideally you should also communicate how much better you do it than everybody else. So make sure that first impression you make isn’t your last!

Say what you mean and do what you say.

If there’s one thing that an Internet user is stingy about, it’s time. They don’t have it to give or to waste. Drupal Web Design appreciates this better than most. We appreciate that a site’s purpose, promise and personality should be packaged and integrated for instantaneous consumption.

When you’re calibrating your marketing mortars to a six second target, you better get to the point. Think “terse” and “laconic.” If Clint Eastwood were asked to sum up your company, what would he say? Offer them something. Give them an action. Define your conversion target.

If you talk like you’re the real deal, you better walk like you’re the real deal.

At Drupal Web Design, we understand that the user experience is essential to building customer trust. If you want to build an ecommerce site, then it better do the little things well. It better be easy to search. It better be easy to navigate. The user should never be confused. They should never have trouble finding the basket. When they’re entering their payment details there shouldn’t be annoying pop-ups or misspelled content. Anything that makes them loose faith in your site or mistrust it will also lose you a sale or some other conversion.

Real websites are responsive.

There really is no choice now but to go with a responsive design. You need to make allowances for every possible permutation of viewing platform. Your customer may be searching on a browser, a mobile device, a tablet etc. If they have to zoom or scroll or find your site awkward to use, then they’re going to lose patience very quickly. A responsive site significantly tackles your bounce rate. It also looks more professional.

The customer has a sense of entitlement.

People are born into this digital age with a sense of entitlement. They expect technology to keep pace with them and not the other way around. At Drupal Web Design, we help you to keep pace and even to stay one step ahead of your customer base with slick, timely and full optimized website solutions. Drupal Web Design, is a pioneer in open source development. They are dedicated to implementing your vision.