How to Effectively Use Twitter for Ecommerce

When it comes to marketing your online business, you want to take advantage of as many marketing channels available. While many companies steer toward Facebook, the big leader in the social media arena, in order to distribute their business brand, they may be overlooking one social channel which can offer even greater value — Twitter.

Unlike Facebook, which is a highly social application, Twitter offers a different flavor. Twitter essentially functions more like a news twfeed than that of a social network. Twitter for Ecommerce businesses can be a highly effective marketing strategy, enabling companies to instantly deliver brand information and products/services promotions to targeted audiences, all within 140 characters or less.

In order to effectively use Twitter for Ecommerce, consider the following:

• Use More Video

You don’t need to look far on the Internet to find statistics supporting the fact that users retain visual content for longer periods of time than simple text content. Twitter, with its advanced video technology capabilities, enables companies to deliver eye-catching ad campaigns to targeted audiences.

• Be Prepared To Respond

Given the nature of Twitter, being an instant source of information, be prepared to respond to feedback, whether that be positive, or negative, within a 24 hour period. Failure to respond in a timely fashion can give the impression to followers that they are unimportant to you.

• Get To The Point

Avoid using every character allotment available to you for tweets. People spend only a fraction of time scanning tweets that may be of interest to them. Keep your tweets short, simple, relevant and interesting.

• Toot Your Own Horn

If you want followers to trust your company brand, consider tweeting positive media mentions about your business.

• Add Twitter To Your Website

Embedding Twitter to your Ecommerce website is a simple and effective way to accelerate marketing initiatives.

Twitter for Ecommerce can help target relevant users and can successfully promote your business brand. Once you realize how powerful Twitter can be for leveraging your business profile and attracting the right followers, you will be one step ahead of those who didn’t realize the value Twitter brings to the Ecommerce world.