The Shifting Sands of Web Design: Moving with the Trends
The definition of a trend is something which is changing or developing in a certain direction. Trends may be modes of behavior or sets of ideas. Trends are by their nature ephemeral and temporary. The person who becomes a slave to a trend will soon be without a master. At Drupal, we take nothing for granted. We adopt every day to the shifting sands of a dynamic landscape.
The Landscape of Web Design
The landscape of web design and digital marketing does not remain static for long. Logging-in to the Internet once a year would be like visiting a city once a decade. You’ll find a different place every time you go back.
Who can fathom the real consequences of flat design or high-resolution retina displays, for instance? They’re already changing user expectations and putting pressure on developers to create higher resolution designs and images. A few innovations here and there, a paradigm shift, and suddenly the whole temple has to be torn down and rebuilt. The aesthetic of the Internet changes, as with fashion, as with the tides. Clean flat designs are the current fancy.
Marketing to the Individual
Drupal focuses not only on design but on complete optimization and marketing. With big data, the targeting of adverts has completely changed. Old school pay-per-click workflows have gone out the window! It’s all become much more scientific. The more information that’s out there, the more we know about customers, the more accurately we can target them. Geography, age-groups, tastes, habits etc. All these elements can be used to tailor video adverts and contextual adverts to specific types of individuals. The Internet has become one big mine of user information.
The old reliance on copyrighting for SEO is changing as new algorithms and best-practices come into play. It’s not that it’s disappearing; it’s simply being turned on its head. The traditional idea of keyword saturation is being dragged out of the building (kicking and screaming, admittedly) to be replaced by more subtle user-centric techniques.
The Rise of the Visual
It is arguable that the Internet has been a predominantly textual medium. But that may have already changed. The visual has finally caught up. All over the Internet, websites are becoming less text-heavy and more to the point. Less is definitely more. Visuals are no longer window-dressing. They are an integrated means of telling a story. They are an organic part of a company’s message. At Drupal, our commitment is to telling the story of your company, from inception to execution to optimization.