Blog

22 Nov 2016

6 Tips for How to Ensure the Success of Your E-Commerce Holiday Sale

More and more people these days enjoy the convenience of sourcing out a holiday sale from the comfort of their own homes, instead of making their way to a retail location. These changes in consumer behavior can be a big advantage for the e-Commerce business owner, particularly when it comes to the holiday season.

E-Commerce Holiday Sale

In order to effectively maximize the success of your e-Commerce holiday sale, so that you can make the most out of the holiday spending season, consider these 6 tips:

1. Check Server And Website Stability

Promoting a holiday sale online can bring a sudden influx of traffic to your site, so you want to make sure your server resources and Website are up to par and can handle the load without slowing down.

2. Optimize Your Website Content

You only get one chance to make a good first impression. Make sure to optimize your website content, so that content is relevant to the holiday sale. Make it interesting, grammatically correct and ensure that images are high-quality and links are functional.

3. Test Site Loading

The holidays are a busy time for everyone and online consumers won’t want to spend more than a few seconds waiting for web pages to load, so make sure that your website loading speed takes no more than 2 to 3 seconds to open pages.

4. Have A Mobile Friendly Site

As mobile shopping is a rising trend, make sure to have a mobile friendly site, so that holiday shoppers can experience a seamless festive shopping experience from their mobile devices.

5. Advertise Your Website Security Seals

In order to instill a sense of peace of mind for new visitors to your site, make sure to prominently display your website’s security seals. First-time buyers want some reassurance that their personal information will not be compromised on your website.

6. Include Social Media

A great way to promote your holiday sale to the masses is by including social media channels so that site visitors can share out your products to others in their social circles.

If you start early enough to ensure that your website and server resources are optimized, well before the holiday season, you will be well prepared to take advantage of the holiday sales season.

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