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17 Apr 2018

4 Smart Ways to Make a Drupal Website Rank Higher on Google Search Rankings

Drupal is one of the top CMS platforms available, powers more than 100,000 websites,andis well-respected among many different industries, such as educational institutions, government, and various health sectors, for its ability to handle complex enterprise websites.

If you run an online business using Drupal, you understand how powerful a platform it is and respect its robust features, but can you further optimize yourDrupal website to rank higher on Google search rankings? The answer is, most certainly.

Here are 4 smart ways to make aDrupal website rank higher on Google search rankings:

1. Refer to the Drupal SEO Checklist Module

A useful resource for knowing what to do to optimize a Drupal website for better search rankings is the Drupal SEO checklist module. This module includes a functional SEO to do list, which takes the guesswork out of knowing what SEO tasks should be completed.

2. Use the Meta-Tags Module

One of the best ways to get better search rankings with Google is to utilize Drupal’s meta-tags module, so that you can provide relevant title tags and meta-data for your website pages. Making it easy for search engines to crawl and index your site will improve your website search rankings.

3. Optimize Website Speed

While not necessarily a new ranking factor with Google, the speed of your Drupal website remains crucial for obtaining higher search rankings. Google tends to favor websites that are optimized for speed, as this enhances the user experience, so why not consider using Google’s amp module, which improves your website speed and mobile responsiveness?

4. Use the Redirect Module

When site visitors land on outdated, invalid URLs, not only does it frustrate users it negatively impacts your Drupal website rank on Google search rankings.In order to prevent these unfortunate events, it is a good idea to use the Drupal Redirect module, as it essentially redirects site visitors frominvalid URLs to functional, relevant, new URLs.

Using a highly respected CMS platform such as Drupal, coupled with optimized SEO will help make a Drupal website rank higher on Google search rankings.