7 Jul 2017

4 Convincing Reasons Why Your Small Business Needs a Website Now

There was a time when people relied on the Yellow Pages as their “go to” resource for looking up business listings, but with the advancement in technology over the years, people now look to popular search engines, such as Google, to find what they are after.

Why Your Small Business Needs a Website Now

If you have a small business and aren’t yet marketing your company online it may just be because you felt there wasn’t really any reason to. Even if you are not interested in growing your business brand there are a number of good reasons why building a business website for your small business makes sense.

Here are 4 convincing reasons why you need a website now:

1. It Benefits Your Customers

Today’s consumers are busy, so when it comes to looking up information, they resort to the Internet, as it’s a quick and easy resource. Many companies have websites which outline their product details and offer people the ability to purchase items straight from their site, providing added convenience for customers.

2. Establishes Business Legitimacy

Companies that do not have a website presence can give people the impression that they aren’t a well-established business, or one that may be so small it can’t afford to build and manage a website. By having a website for your small business, you are essentially establishing that your business is in fact legitimate and worthy of doing business with.

3. Extends Consumer Reach

Websites can be used to obtain contact information, such as e-mail addresses, from potential customers, for a newsletter sign-up, contest entries, or promotional offers. Once you have the contact information for potential buyers, you can reach out to them to build a rapport.

4. Increases Sales

While having a brick and mortar establishment does turn sales, having an e-Commerce website as well will only serve to bring in additional sales revenue. Many modern consumers research items they want online before taking the time to visit a physical store for purchasing, but many others prefer to shop via e-Commerce websites altogether.

With so many cost-effective website software platforms available to choose from nowadays, small businesses can easily afford to market their company online. A question to ask yourself is, can your business afford not to have a website presence?