If you are a small-business owner and you think you do not need a small business website to obtain customers and increase sales, you are almost certainly wrong. In today’s era, consumers do much of their shopping via digital means, due to the popularity of mobile devices, so if you do not have a web presence, you are not tapping into a large demographic of buyers out there.
Whether you build a small business website yourself, or have someone else do it for you, make sure you include these 5 essential elements:
1. Minimalistic Modern Design
Building a small business website should include a minimalistic, yet modern design. It’s important to include modern web design elements, such as large, highly optimized and unique images, unique yet readable typography, and a business logo which matches your brand identity, in terms of colors, etc.
2. Interesting And Relevant Content
In order to grab the attention of online visitors, you need to post interesting and relevant content for your target audience. In addition, you want to ensure that you are posting content on a consistently regular basis,so as to avoid stale content, which will only deter visitors from returning to your page.
3. User Friendly Navigation
Attracting visitors to your page is one thing, but getting them to stay and explore your site is another. In order to keep site visitors engaged, you’ll want to ensure that your small business website is built with user-friendly navigation, enabling online users easy access, to get towhere they need to, throughout your site.
4. Clear Calls To Action
The purpose of having a small business website goes beyond business brand marketing, but to also motivate website visitors to take some type of action, whether that be purchasing products, filling out a contact form, calling, signing up for a newsletter, participating in surveys, etc.In order to effectively get site visitors to complete a desired action, you need to ensure that your calls to action are not only clear to understand, but are also located in areas on your site pages which are obvious and accessible to online users.
5. Social Media Channels
Generating leads and connecting with new and existing customers can be achieved very effectively via the use of social media channels, such asFacebook. Every small business website should have social media icons for site visitors to connect with and follow the business.
If you want to ensure that your small business remains competitive with other similar ones in the same industry, you will need to move beyond the traditional brick-and-mortar establishment and embrace a small business website, which includes essential modern elements.